-
1 brand
[brænd] 1. сущ.1) торговая марка, бренд- brand awareness10 % discount for own-brand products — 10% скидка на товары под собственным брендом
- brand stretchingSyn:2) разновидность, сортthe Chinese brand of communism — китайская разновидность коммунизма, коммунизм по-китайски
3) выжженное клеймо ( на скоте); тавро4) клеймо, печать позораthe brand of Cain — библ. каинова печать
Syn:5) головня, угли; кусок железа6) поэт. факелSyn:7) поэт. мечSyn:••- God's brand 2. гл.1)а) выжигать клеймо, клеймитьSyn:б) маркироватьThe handsets will be branded with the Aston Martin logo and will feature the sound of an Aston Martin engine as a ring tone. — На мобильных телефонах будет стоять логотип "Астон Мартин", а в качестве рингтона будет использоваться звук мотора этого автомобиля.
Syn:2) клеймить, позоритьSyn:4) отпечатываться в памяти, оставлять неизгладимое впечатлениеI am able to recall every word of this, it is branded into my mind. — Я помню каждое слово из той речи, так она врезалась мне в память.
5) марк. брендировать (давать фирменное название, создавать фирменный дизайн, имидж)He owned a chain of restaurants branded under his own name. — Ему принадлежала сеть ресторанов, названная его собственной фамилией.
To accommodate the desires of advertisers, broadcast networks are increasingly trying to brand themselves - the young male network, the teen-age girl network... — Идя навстречу пожеланиям рекламодателей, телесети прилагают всё больше и больше усилий для того, чтобы стать брендами: сеть для молодых мужчин, сеть для девушек-подростков…
См. также в других словарях:
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